Our commitment

We go beyond skincare to celebrate the power of diversity and inclusion.

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True to you

At Dear Eleanor, we know your skin is unique. Based on your results from the Skin Quiz, we formulate a skin serum that helps you tackle your biggest challenges, and leaves you with beautiful, refreshed skin. You can choose from anti-aging, brightening, clarifying, dark spot reducing, acne and oil control actives for every skin type. Your formula can include up to three actives.

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Vegan, paraben, sulfate and cruelty-free

Dear Eleanor beauty products are formulated with the highest standards of quality and safety. We carefully formulated our skincare products to be clean, vegan, ethically made in Canada and never tested on animals. We created a BLOCK LIST of ingredients that will never be used.  Dear Eleanor is free of sulfates, parabens, polyethylene glycol, oxybenzone, toluene, mineral oil, lanolin, petrolatum, phthalates, peroxide, gluten, soy and dairy.

See our block list
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We celebrate our differences

Dear Eleanor is committed to inspiring positive social change. We see pride and hope when people stand beside others for a more inclusive world. Celebrating and supporting diversity and inclusion is at the core of our brand values. $1 of every purchase is donated to the Canadian Centre for Diversity and Inclusion (CCDI). Our donation to the CCDI goes towards charitable initiatives that address issues of inclusion in Canadian society.  

Learn more about the CCDI
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the ingredient library

We’ve carefully sourced the most effective natural ingredients for our serum formulations.

  • Apple

    Extracts from ‘Uttwiler Spätlauber’, a rare Swiss apple variety, clarifies your skin and combats chronological aging by protecting longevity of skin stem cells, and increasing the vitality of skin stem cells.

  • Bearberry

    Bearberry Leaves contain a natural brightening compound, used for centuries in herbal medicine. It gently and effectively lightens dark spots caused by hyper-pigmentation, melasma, or age.

  • Brown
    Atlantic Seaweed

    Brown Atlantic Seaweed has anti-inflammatory and antioxidant properties. It reduces the appearance of dark spots caused by sun exposure and aging.

  • Citric

    Citric Acid helps create a visible reduction of skin sagging, fine lines, and stretch marks. Our citrus ingredients increase skin firmness and elasticity while leaving skin glowing.

  • Cockspur Thorn

    Extracts from Cockspur Thorn Leaves help regulate the skin ecosystem, reducing shine and the appearance of acne and other blemishes. It provides even, youthful-looking skin.

  • Goji

    Goji Berries are powerful antioxidants that help protect skin from damage due to free radicals. Goji Berries hydrate the skin and reduce the appearance of fine lines and wrinkles.

  • Honey

    Honey has natural antiseptic, antibacterial and anti-inflammatory properties making it a natural fighter against acne. The sugars in honey act as natural humectants that condition and increase the water content of skin.

  • Hyaluronic

    Hyaluronic Acid leaves your skin feeling plump, hydrated and healthy. A substance present naturally in the human body, it also helps reduce the visibility of fine lines and wrinkles.

  • Hydrangea
    Root Extract

    Hydrangea Root has been widely used in Native American traditional medicine to alleviate skin irritation and inflammation. It reduces acne, brightens and helps minimize dark spots.

  • Indian

    Known as the plant that produces frankincense, Boswellia Serrata is rich in acids that have anti-inflamatory effects and skin soothing properties. It helps improve skin elasticity and visibly reduce wrinkle depth, for visibly firmer skin.

  • Liquorice

    Liquorice Root is a unique multi-peptide complex that speeds up skin cell renewal for a fresh complexion. It works to refine skin texture and visibly reduce signs of aging.

  • Peptides

    Peptides help speed up cell renewal for a fresher and more vibrant skin. Peptides are chains of amino acids that are the building blocks of proteins in the skin, particularly collagen.

  • Salicylic

    Salicylic Acid works deep within your skin to encourage exfoliation and unclog pores. It helps control natural oil production and acts as an anti-inflammatory to quickly reduce the appearance of acne.

  • Scutellari

    Scutelleria Extract has powerful antioxidant and soothing properties, helping to reduce inflammation and redness in the skin. The extract has been commonly used as a herbal remedy in traditional Chinese and Native American medicine.

  • Tumeric

    Tumeric is a natural antioxidant and touts anti-inflammatory and antibacterial benefits. Its helps beat acne by stopping the spread of bacteria, reduces redness, and promotes the healing and brightening of skin.

  • Vesiculosus

    Vesiculosus Extract is filled with active ingredients, such as antioxidants, amino acids, vitamins and minerals. The extract fights damaging free radicals and skin aging, reduces inflammation, improves elasticity and provides hydration to the skin.

  • Vitamin B5

    Vitamin B5 acts as a moisturizer, a natural skin healer and protector. Vitamin B5 works to condition and soften the skin while speeding up the healing process for acne and other blemishes.

  • Vitamin C

    Vitamin C evens out skin tone, brightens dark spots, and supports healthy collagen production for a glowing complexion. It has potent anti-aging and antioxidant benefits, visibly firming skin.

  • White Mulberry

    White Mulberry Root has been used in traditional Ayurvedic and Chinese medicine for centuries. It has strong antioxidant and cleansing properties, helping to maintain a clear complexion.

  • White
    Tea Leaves

    Extracts from White Tea Leaves curb your skin's production of excess oil by effectively moisturizing the skin beneath surface layers and absorbing excess oil for a mattifying effect.

our block list

  • Parabens

    Parabens are known endocrine disruptors, meaning they mimic estrogen in the body and can lead to hormonal imbalances.

  • Toluene

    Toluene is a volatile petrochemical solvent that can be toxic to the immune system and can cause birth defects.

  • Phthalate

    Like parabens, phthalates are endocrine distributors and can cause hormonal and reproductive problems.

  • Sulfates

    Sulfates wash away the natural antimicrobial peptides, proteins, and oils our skin creates. Skin becomes stripped of moisture and vulnerable to damage.

  • Oxybenzone

    Oxybenzone is a known endocrine distributor and can alter thyroid function. It is also linked to skin allergies.

Holding Dear Eleanor

Custom Face Serum

$60.00 USD

Start creating your unique formulation!

Our personalized, all-in-one formula will leave you with the beautiful, fresh skin you've been waiting for. Our quiz takes 2 minutes to complete.

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